It would seem that advertising is a simple enough concept that has the potential to be understood by the general majority of our society. Make something look appealing enough for people to click through to discover more. Of course there are many more complicated definitions out there, but this is what it comes down to, or at least that’s my view….
Thanks to the employer branding studies I attended back in Krakow I was able to get up to speed with the Polish recruitment market and build a great network that allows me to follow the latest trends and campaigns. One of the Polish employer branding agencies in Poland recently helped Capgemini Poland execute an interesting campaign using a variety of…
I’ve been thinking about job ads a lot this year as a couple of really bad examples made their way to a wide audience, getting a lot of negative attention. This is what I wrote about in a guest blog for Powermeeter recently. Read the original here: Creative job ads? Let’s just settle for good ones!
I’ve recently read a blog about how we misuse the word talent because it should describe something extraordinary when in fact we use it to address any and all candidates. It wasn’t the first time I stumbled across a similar subject. It’s always hard to comment because as much as I agree with the general idea, I think our problem…
The way we define social recruiting reminds me of something we discussed in history class back in Poland when we covered the communist period. It may not translate into English very well so bear with me. The idea was that there are some words that you can use in combination with others that when used in conjunction with others not…
There’s something I’ve been thinking about for some time now that I can’t quite understand, let alone phrase correctly. But it feels important, so I thought I might try and share and see what others, like you think. Ever since I came into recruitment I’ve spent a lot of time each day reading recruitment blogs. It’s how I learn, how I try…
There’s a tendency that I find quite surprising in today’s society to depreciate relationships formed through the use of technology rather than face to face interaction. A tendency expressed by the juxtaposition of virtual and real, resulting in a very false impression that the single fact we are in the same room with someone is the main factor determining the quality…
Rejection may very well be the most important part of recruitment. We tend to talk a lot about finding and attracting candidates, creating talent pools and a strong employer brand. What we sometimes seem to forget is that no matter how efficient our efforts are in these areas, the number of candidates that will successfully go through the recruitment process…
What is the role of emotions in recruitment? I have read this great blog recently on how having a good memory is important to be a successful recruiter (if that doesn’t ring a bell, check it out right here). As I was reading it I recalled something my mum would say about how an emotional reaction helps us remember things….
There is a module on authenticity in the online training from Social Talent that really resonated with me. I liked the idea that this is something that you can actually work on, that there are some simple (although not easy) steps you can take to achieve it. The thing is that it’s never easy to be authentic at work. It’s…
2015 Kasia Borowicz