• Blog, Guest Blogging

Are online recruitment campaigns enough?

Thanks to the employer branding studies I attended back in Krakow I was able to get up to speed with the Polish recruitment market and build a great network that allows me to follow the latest trends and campaigns. One of the Polish employer branding agencies in Poland recently helped Capgemini Poland execute an interesting campaign using a variety of…

• Blog, Guest Blogging

Creative job ads? Let’s just settle for good ones!

I’ve been thinking about job ads a lot this year as a couple of really bad examples made their way to a wide audience, getting a lot of negative attention. This is what I wrote about in a guest blog for Powermeeter recently. Read the original here: Creative job ads? Let’s just settle for good ones!