I need a hero! Thoughts on job titles

It’s a trend that apparently originated in start-ups. That would make sense for a couple of reasons. First, it’s an environment where getting additional budget for a role can be very hard if not impossible, so sure enough people would figure out adding something cool but free could be the solution. Second of all, it fits the culture of the…

Using candidate personas

I’ve suggested in one of my previous blogs that you can use candidate personas to better understand your target groups. It’s a very effective tool whether you’re working on your employer branding strategy or recruiting for a specific role with the expectation of bringing in results quickly. Once you’ve practiced it a little, the process is quite simple and quick and I’ve…

Recruitment advertising… we’re doing it wrong.

It would seem that advertising is a simple enough concept that has the potential to be understood by the general majority of our society. Make something look appealing enough for people to click through to discover more. Of course there are many more complicated definitions out there, but this is what it comes down to, or at least that’s my view….

Creative job ads? Let’s just settle for good ones!

I’ve been thinking about job ads a lot this year as a couple of really bad examples made their way to a wide audience, getting a lot of negative attention. This is what I wrote about in a guest blog for Powermeeter recently. Read the original here: Creative job ads? Let’s just settle for good ones!