Using candidate personas

personas

I’ve suggested in one of my previous blogs that you can use candidate personas to better understand your target groups. It’s a very effective tool whether you’re working on your employer branding strategy or recruiting for a specific role with the expectation of bringing in results quickly. Once you’ve practiced it a little, the process is quite simple and quick and I’ve…

A case against open networking

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If the title sounds familiar, it’s because I wrote this piece a while ago as a guest blog for a friend. Since it no longer appears online in the original form, I decided to refresh it a little and add a couple of tips in there I hope you’ll find useful! Let me know your thoughts in the comments :)…

How not to write an InMail

inmail

I got really annoyed by a LinkedIn InMail I received earlier this week. An InMail! Even though my contact details are splattered all over the web. I would rather receive a tweet, be contacted through messenger or even a call on skype. No other messaging service seems as inconvenient as LinkedIn’s and about one in ten messages I receive there…

Recruitment advertising… we’re doing it wrong.

advertising

It would seem that advertising is a simple enough concept that has the potential to be understood by the general majority of our society. Make something look appealing enough for people to click through to discover more. Of course there are many more complicated definitions out there, but this is what it comes down to, or at least that’s my view….

Are online recruitment campaigns enough?

campaigns

With an abundance of technical tools to help you improve just about any part of the recruitment process, with technology dedicated to: save time / reduce cost / improve engagement / [insert your preferred combination of recruitment buzzwords here], aren’t we forgetting recruitment isn’t just done online? If I had to guess where that tendency came from, I would imagine…

Creative job ads? Let’s just settle for good ones!

job ads

As the end of the year slowly approaches, I’ve been thinking more and more about some of the lessons I’ve learned since I moved to London end of January. I’ve realised that the one thing that stayed on my mind this entire year is recruitment advertising. It seems that, even though many individuals would disagree, as an industry we still…

Mind your language

language

I’ve recently read a blog about how we misuse the word talent because it should describe something extraordinary when in fact we use it to address any and all candidates. It wasn’t the first time I stumbled across a similar subject. It’s always hard to comment because as much as I agree with the general idea, I think our problem…

This social recruitment thing just isn’t working…

social recruiting

The way we define social recruiting reminds me of something we discussed in history class back in Poland when we covered the communist period. It may not translate into English very well so bear with me. The idea was that there are some words that you can use in combination with others that when used in conjunction with others not…

Life changing

life changing

There’s something I’ve been thinking about for some time now that I can’t quite understand, let alone phrase correctly. But it feels important, so I thought I might try and share and see what others, like you think. Ever since I came into recruitment I’ve spent a lot of time each day reading recruitment blogs. It’s how I learn, how I try…

re(a)lationships

realationship

There’s a tendency that I find quite surprising in today’s society to depreciate relationships formed through the use of technology rather than face to face interaction. A tendency expressed by the juxtaposition of virtual and real, resulting in a very false impression that the single fact we are in the same room with someone is the main factor determining the quality…