It would seem that advertising is a simple enough concept that has the potential to be understood by the general majority of our society. Make something look appealing enough for people to click through to discover more. Of course there are many more complicated definitions out there, but this is what it comes down to, or at least that’s my view.
And yet we keep blasting our poorly written job descriptions out there, using LinkedIn or Twitter (because that’s social recruiting, right?) and we seem to be shocked that our audience doesn’t find them attractive enough to apply. In fact, we despise applicants as we know most of them will not even be relevant.
Here’s a thought – if you want to attract people to the position you are looking to fill, here’s what you have to do:
A lot of the activities on the list involve understanding others, or at least trying to. I guess what separates really amazing recruiters from the rest is that they really do understand. It’s OK if it doesn’t come completely naturally and requires some work. But if you don’t even make that effort… well you should try being a candidate for a while. Maybe by applying for a job outside of recruitment. Because being curious is one of the requirements.
Why wasn’t it in the ad back when you applied?
Because just like Coca-Cola being bad for your teeth, it seemed like common knowledge to those writing the ad. I guess that’s on them 😉