There is a module on authenticity in the online training from Social Talent that really resonated with me. I liked the idea that this is something that you can actually work on, that there are some simple (although not easy) steps you can take to achieve it.
The thing is that it’s never easy to be authentic at work. It’s hard at the beginning because you are just entering the workplace and possibly a little intimidated by what’s happening around you. I imagine the longer your career, the more complicated things may get. In either case, it requires some courage to go into the office and just be yourself, and I am fully aware I’m not making history with this ‘discovery’.
But all of this got me thinking about how authenticity plays a vital part in attracting candidates and that it must be really hard to attract anyone to a company you are not exactly fond of yourself. When you are selling a role to a candidate, it really matters how you feel about it. You can’t expect some used old phrases and keywords to work – honestly, the next time I see a message with the word ‘opportunity’ in the title…
And that I guess is exactly my point. Sourcers (and recruiters) who have no clue why someone would like to work for their employer (or client) have it really hard, they have to use empty statements like ‘you will work in an international environment’ or ‘you will have great development opportunities’, they are not authentic and very often you feel like they are just hiding some awful truth from you (and believe me, sometimes they are). Because if anyone is really passionate about their workplace, they would know how to share that passion, wouldn’t they? Surely they would seem more authentic than a poorly written job description!
So there you go, I may be completely wrong here but I think in order to really be able to be a great sourcer, you need to work some place you believe to be great. Would you agree or disagree? I’m keen to know your thoughts!